Consumer Federation of America and the Funeral Consumers Alliance are calling on the Federal Trade Commission to amend the Funeral Rule specifically to include provisions for price disclosure on the Internet. Funerals are not elective activities; everybody dies. Between now and 2019, consumers will likely spend at least $50 billion on funeral services. Greater price transparency is absolutely vital for consumers and the FTC has the ability to provide it to one of the most vulnerable groups in the marketplace, the bereaved. Consumers will be unnecessarily harmed in the process of making funeral arrangements if the FTC does not act on this issue now.