For the first time since it was granted special rulemaking authority over auto dealers, the Federal Trade Commission used its unique rulemaking authority to publish a proposed rule regulating unfair and deceptive dealer conduct. The rule addresses misleading advertising practices, vehicle pricing issues, costly and worthless add-on products, and other problematic practices that cost consumers hundreds and thousands of dollars with each purchase. We strongly support this effort by the FTC and prepared comments with coalition partners which underscore the need for a rule and make suggested changes to ensure even stronger consumer protections.