Auto Sales/Service

CFA Calls on FTC to Investigate Mercedes E-Class Ad Claiming That Cars Are Self-Driving

CFA has joined other advocates for motor vehicle safety and truth in the marketplace to urge the Federal Trade Commission (FTC) to carefully scrutinize auto manufacturers’ marketing related to automated technologies. In particular, CFA and its allies seek to draw attention to Mercedes-Benz’s advertising for the 2017 E-Class, including a TV ad currently airing called “The Future,” which markets automated features available in the 2017 E-Class. This ad is likely to mislead a reasonable consumer by representing the E-Class as self-driving when it is not. The FTC should take enforcement action against companies that falsely, misleadingly, or unfairly claim that their cars drive autonomously when they actually require the steady control of a human driver.