CFA joined other advocacy organizations in a letter to the Federal Trade Commission urging the agency to act on stealth advertising to kids in digital media. Stealth advertising, which can take many forms and is called different things such as influencer marketing, covert advertising, embedded content, advergames, embedded advertising, native advertising, sponsored content, and product placement, blurs the lines between marketing and children’s pleasurable experiences with online games or videos and manipulates their developmental vulnerabilities to encourage purchases or engagement with digital products.