In its comment on the Department of Labor’s conflict of interest rule proposal, Fidelity Investments has offered an “alternative” approach that it describes as a simpler means of achieving the same ends. In reality, the Fidelity alternative fails to deliver meaningful new protections for workers and retirees who turn to financial professionals for retirement investment advice. As such, it is unacceptable as an alternative to the DOL rule proposal and unworkable for retirement savers.