AB 2564 protects sensible, transparently offered discounts—including for loyalty programs. The bill’s exemptions permit a vast array of discounts, and transparency provisions help ensure that discounts are not secretly discriminatory. The bill does not restrict businesses from offering lower prices — it prevents them from secretly
charging higher ones based on personal data profiles.
The right to fair and affordable pricing should not be a privilege for the few but a fundamental protection for all Californians. We strongly urge an AYE vote on AB 2564.