WASHINGTON, D.C. — A coalition of consumer protection, privacy, and digital rights advocacy organizations led by CFA filed a formal request for investigation yesterday afternoon calling on state and federal regulators to investigate and enforce laws against xAI for their promotion, creation, and facilitation of sharing non-consensual intimate imagery (“NCII”) through their “spicy” feature on Grok Imagine, their AI image and video generation platform.  

This feature allows all users to create nude videos from images created by Grok’s image generator. This includes images of both celebrities and average citizens who have had their data unknowingly and unfairly used to build an image generation platform. The creation of NCII is unacceptable, illegal, and damaging enough,  but it can be easily used to blackmail, extort, or otherwise ruin people’s lives.  

“This feature is exploitative, unfair, and lazy” Ben Winters, CFA Director of AI and Privacy said, “It’s a crystal-clear representation of why AI built off of people’s data without knowledge or consent in the hands of an unaccountable billionaire is a legal and ethical nightmare. This feature endangers everyone, with an acute and urgent risk for domestic violence survivors, kids, and more” 

The request for investigation, submitted to Attorneys General of all 50 states and the District of Columbia, the 93 United States Attorneys’ Offices, and the Federal Trade Commission, urges  swift investigation and enforcement into the company promoting and facilitating this criminal behavior.  

The filing is joined by 15 groups:  

Consumer Federation of America, the Center for Economic Justice, Common Sense Media Electronic Privacy Information Center, Encode AI, Fairplay, the Midas Project, National Consumers League, National Center on Sexual Exploitation, Oregon Consumer Justice, Reset Tech, the Revolving Door Project, the Sexual Violence Prevention Association, Tech Justice Law Project, and the Tech Oversight Project.  

 The coalition urges swift action to protect the public and draw clear lines of unacceptable tech deployment.