The Consumer Federation of America (CFA) submitted comments to the Federal Trade Commission on their proposed funeral rule after participating in their Funeral Rule Workshop. The funeral rule’s goals are to lower barriers to price competition and to facilitate informed consumer choice.

Funeral pricing transparency and fair practices will benefit all consumers. Evidence shows that a large and growing majority of consumers expect funeral price information to be available online and that a significant and growing minority of funeral consumers, despite the lack of current price transparency, are searching for funeral prices. Today, it is particularly difficult for the elderly, disabled, transport poor, and out-of town funeral planners to compare prices, especially on the short timeline inherent to funeral planning. Online price disclosures should also be prominently placed and easily accessible.