CFA urges the Federal Trade Commission to update the Funeral Rule to more effectively protect consumers and to promote price competition.  Both of these goals would be advanced if the FTC simply, and in keeping with the intention and spirit of the original rule, required online price disclosure.  To comply with this new requirement, funeral homes would bear minimal cost and inconvenience.  The requirement may also benefit funeral homes that work hard to control costs and charge reasonable prices because it would be easier for consumers to identify these homes.