Nontraditional Real Estate Brokers: Growth and Challenges
Nontraditional residential real estate brokers offer service, price, and representation options different from those offered by traditional brokers who are supported by the National Association of Realtors and state Realtor Associations. New service options include limited service functions such as listing, but not negotiating, and provision of information through the Internet rather than face-to-face. New pricing options include fixed fees, reduced commissions, and rebates, which all have the effect of reducing consumer costs. New representation options include exclusive representation as well as explicit facilitating. Over the past decade, services offered by these nontraditional brokers have expanded considerably.
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