There are many challenges confronting consumers in the digital economy. The Internet and digital products and services have become essential parts of our lives. Indeed, we have little practical choice about using the Internet and digital products and services. We live in a brave new world built on ever-accelerating technological advances. These advances can help make our lives easier and safer, save us time and money, spur creativity and civic discourse, and enlarge our voices individually and collectively. But they can also make us more vulnerable to commercial and government surveillance, unfair discrimination, anti-competitive practices, and identity theft and other hazards.