Statement By

American Civil Liberties Union Bob Gellman, Privacy Consultant Consumer Action Consumer Federation of America Electronic Frontier Foundation Electronic Privacy Information Center National Consumers League Patient Privacy Rights Privacy Rights Clearinghouse

CONSUMERS AND INDUSTRY WIN WITH DO--‐NOT--‐TRACK

We strongly support the World Wide Web Consortium's (W3C) ongoing efforts to develop standards for how DNT should work. We call on the participants to agree to a standard based on respect for individuals’ fundamental privacy rights.

We applaud companies, like Microsoft and Mozilla, that have taken steps to meet the public demand for DNT. Microsoft has taken the boldest action so far by designating DNT “on” by default in Internet Explorer 10. However, at present DNT is neither a law nor a standard. So despite this good work, it's up to those doing the tracking to decide whether or how they will honor consumer preferences.

Some trackers say that they will outright ignore DNT preferences expressed by consumers using browsers that provide DNT “on” by default, such as IE 10, because they say this expresses the browser maker’s choice, not the consumer’s choice. In other words, even if consumers want DNT “on”—and find it convenient that it’s already turned “on”—these trackers will blatantly and willfully ignore it. This stance threatens the promise of DNT as a way to balance our right to privacy with commercial interests.

Consumers, businesses, and others make the Internet a useful and welcome place to talk, to share, to learn, and to engage in commerce. When consumers object to online tracking, tho