Marketing Direct-To-Consumer Genetic Testing

Are Consumers Getting What They Think They Are?

Consumer Federation of America released a new report, Marketing Direct-to-Consumer Genetic Testing: Are Consumers Getting What They Think They Are? It examines the claims direct- consumer (DTC) genetic testing companies make for these services, the information they provide to consumers about them, the variance of results from one company to another, the up-selling that occurs, and the companies’ terms of service and privacy policies. “With the holidays coming up and DTC genetic testing companies promoting their services as the perfect gift, we wanted to help educate consumers about the benefits, limitations, and risks of these tests,” said report author, Susan Grant, CFA’s Director of Consumer Protection and Privacy.

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