CFA and other advocacy organizations favor the White House review of Big Data and the Future of Privacy. As the President has explained, both the government and the private sector collect vast amounts of personal information. “Big data” supports commercial growth, government programs, and opportunities for innovation. But big data also creates new problems including pervasive surveillance; the collection, use, and retention of vast amounts of personal data; profiling and discrimination; and the very real risk that over time more decision-making about individuals will be automated, opaque, and unaccountable.