CFA, alongside a group of privacy and consumer rights groups, is calling on the Federal Communications Commission to enforce privacy rules against cable operators which are using consumer data for marketing purposes without their consent. Privacy rules require both that cable operators obtain subscriber consent prior to the use of their information for marketing purposes, and that subscribers be informed of how their personal information will be used. Cable operators use and share subscriber data under an opt-out regime. The Commission has determined that opt-out is not the appropriate form of consent required under the privacy rules. Cable operators also fail to clearly and conspicuously disclose the extent of the use of subscriber data. For these reasons, the Commission should determine that AT&T, Cablevision, and Comcast are in violation of the privacy rules.