In a letter to Acting Chairman Maureen Ohlhausen and Commissioner Terrell McSweeney of the Federal Trade Commission (FTC), CFA and other public interest groups are urging the FTC to take proactive steps to protect consumer privacy while also promoting competition and innovation. American consumers today are at great risk of identity theft, financial fraud, and data breaches. The FTC plays a critical role today safeguarding American consumers. To advance the agency’s mission on behalf of consumers, CFA, the Center for Digital Democracy, Consumer Watchdog, the Electronic Privacy Information Center, and U.S. PIRG are recommending ten concrete proposals.